As technology progresses further beyond what any of us could have imagined, one constant that remains is that people and organisations will always have to change with the times and modernise. If not, we run the risk of getting left behind and gradually become obsolete and unnoticed. This is what has happened with the web / internet. Since the turn of the millennium the number of businesses operating a live website has jumped significantly because now the majority of customers look to the internet to search for products and services.
In 2019, 83.4% of all registered businesses in the UK operated a live website – source. That number is still growing. In fact due to the impact of the ongoing COVID-19 pandemic and lock-downs in most major cities of the world, business who previously were reluctant or were slow to go digital have had to sharply initiate a digital transformation or risk collapse. With this probably being the most relevant and pressing reason why every business should have a website, we’ve gone ahead compiled 10 “other” reasons why you should have a website in 2021.
- Searching online is the most common way people find businesses, products and services nowadays. If you are advertising through multiple mediums such a tabloid, television, radio etc, fantastic! However there a millions of people searching for what you have to offer and you can’t afford to miss the chance.
- Makes your business look more credible and professional. Company image is very important and what your website says about you means a great deal. Not having a website sends out a bad message.
- Establish your brand in the market. There’s a real opportunity to push your brand and message to the world through your website.
- Attract new customers and tap into new markets. People are looking, they may just find you and buy from you. Result!
- Enable easy feedback and communications. Lessen or eliminate the cost of maintaining a telephone line or customer services team simply by allowing customers to post enquiries via contact form or webchat.
- Share your content and showcase your product. Let customers always have something to see, read or buy.
- Sell services and products online. Just like laying out your products in your physical store window, also lay them out on your e-commerce storefront page. There are customers waiting there too!
- Capture new leads. Enquiries and contacts made through your website could lead to new business and opportunities. Don’t let up the chance.
- Share important contact and location details. Remember, most people are looking for you online these days.
- Use as a public interface with internal business systems. Connect your website with your business systems such as your CRM, PIM, Order Management System, booking and scheduling systems etc.